MUMBAI: Star Plus, India’s leading general entertainment channel, embarks on an exciting new journey with a fresh look, brand identity and a variety of exciting new shows. The channel has always stood for thinking anew and sparking new conversations in society. In keeping with the same thought, Star Plus is revamping itself – presenting an array of new, diverse shows that reflect today’s young contemporary India. This new Star Plus will not only excite the viewers with its variety of emotions but also give them a new perspective on relationships and life. Nayi kahaaniyan jinmein hain kuch nayi baat.
In its new avatar, the channel will offer a wide variety of content across genres, with shows and characters that will evoke a range of emotions and will appeal to the family as a whole. The chance of winning on the basis of one’s common sense in Sabse Smart Kaun is bound to get the viewers excited, while the story of Kullfi, a young girl in Kullfi Kumarr Bajewala will tug at one’s heartstrings. Audiences will be charmed by the innocence of Mariam from Mariam Khan – Reporting Live, while the boy next-door Radhey from Krishna Chali London will sweep them off their feet with his idea of romance.
Speaking about the transition, Sanjay Gupta, MD Star India says, “Star Plus has been setting new benchmarks in the industry for the past two decades. With this new StarPlus, we are once again creating a new world of entertainment for today’s young and aspirational India – offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”
In keeping with the same spirit, the channel has also roped in one of the most talented and dynamic youth icons of the country, Alia Bhatt, as the face of the brand campaign.
The young and vivacious actress will feature in the new Star Plus song. She steps into the exciting world of the new StarPlus and experiences a multitude of emotions as she interacts with a variety of shows and characters. She takes the viewer along as she witnesses nayi nayi kahaaniyan jinmein hain kuch nayi baat
Alia Bhatt says, “What convinced me to associate with StarPlus is the similarity the brand & I share. We both give a lot of importance to our families, friends, and relationships etc. and understand their importance”. She further added, “I am very excited about the new range of shows coming up on StarPlus with characters which are very real and relatable. Shows like Mariam Khan-Reporting Live, Kullfi Kumar Bajewala and Krishna Chali London highlight relationships and emotions, while Sabse Smart Kaun is a unique concept which celebrates common people who use common sense. With these am sure Star Plus will continue to touch our lives in the same way like it has been doing for the last two decades.”
Sung by Sunidhi Chauhan and Chandni RMW, the Star Plus song has been composed by Ram Sampath and written by National Award winning lyricist Swanand Kirkire.
The new logo is the trademark red crystal star with the swoosh, now in gold dust signifying positivity, freshness and celebration of relationships.
The new brand identity captures the essence of a warm, beautiful and positive vision of the future.
Adding his magical touch, Oscar winner A R Rahman has composed the brand signature tune.
A R Rahman says, “While composing the sound identity for StarPlus, I kept in mind the need to create something memorable, inventive and creating a sense of warmth. The tone had to be young, uplifting and joyous while capturing the beautiful journeys of the variety of characters showcased on StarPlus.”
Viewers are definitely in for a treat with nayi nayi kahaniyan, nayi baat only on StarPlus.